Inbound orders, handled before lunch.

A WhatsApp message at 06:14. A PDF with the wrong customer name. A photo of a notepad. Distributors lose money to messy inbound orders every day. The one person who knows how to read them is about to retire.

The problem

Orders don't arrive in spreadsheets. They arrive in messes.

Most distributors already have a process. It lives in the heads of the people who can read an email, a WhatsApp message, a PDF, or a phone photo and turn it into a clean order before the warehouse starts moving.

When that work depends on memory alone, mistakes slip through, training takes too long, and the busiest mornings land on the same few people. The fix is not a better form. The fix is software that reads what already arrives, applies what your team already knows, and puts the result in front of a human before anything goes to QuickBooks.

How it works

Three steps. Mostly ours.

An order arrives. Ordlie reads it, applies what it knows about that customer, and shows the result to a human. Approve, edit, or reject. One keystroke each. QuickBooks gets the clean version.

Step 01
We read it

Email, PDF, WhatsApp, phone photo. Whatever you accept today, we accept.

Email · Windward Hotel06:14
Subject: wine restock
8 cs Sauv Blanc, same house white...
Ordlie · reading
Step 02
We apply what we know

Substitutions, delivery windows, billing terms, packaging rules. Learned once, applied always.

8 × Sauvignon Blanc, Case 12draft
8 × Pinot Grigio, Case 12 [swapped]rule
Deliver to service entrance
Invoice F&B Manager
Step 03
You decide

Every order passes through human review. Approve, edit, or reject. QuickBooks gets the clean version.

Windward HotelNeeds review
a · Approve
e · Edit
r · Reject
QuickBooks · draft ready
Preference memory

The longer it runs, the more it knows.

When your team fixes something — wrong item, wrong address, wrong contact — Ordlie saves it as a rule. Next time that customer orders, the rule runs automatically. You don't have to fix it again.

Windward Hotel 5 rules
Sauvignon Blanc → Pinot Grigio if OOS
House white substitution · since Jan 2024
Mixed case preferred
Never single-variety full case · since Jan 2024
Deliver to service entrance
Was front door · updated Feb 14
Invoice F&B Manager
Not the GM · since Jan 2024
No rosé unless requested
We noticed this twice, confirm it for next time?
Channels

Every channel customers actually use.

Distributors lose orders to the gap between "use the portal" and "what people actually do." We close that gap.

Email
Your inbox, watched
WhatsApp
Business number
PDF
Attached or dropped
Phone photo
Snap and upload
Demo

See the review queue.

Founding customer offer

Send us ten of your hardest inbound orders. We will show you exactly what lands in your review queue.

Request access